Costumerism

darklyeuphoric:

So this finally happened…

DesignTaxi: Prada Menswear Goes Steampunk This Fall

Prada has recently launched its Fall/Winter 2012 ad campaign for their menswear—which features a stunning collection of steampunk inspired clothing—modeled by Gary Oldman, Garrett Hedlund, Jamie Bell and Willem Dafoe.

According to Prada’s website, “The campaign—shot by David Sims—layers different codes of dress in a subtle parody of power and role-play.”

“Exaggerated poses and conspiratorial glances hint at the game, a palm solemnly placed on the heart or into a pocket with precise formality.”

Modeled by four of Hollywood’s leading men, one can imagine them smoking cigars, drinking brandy and playing a game of cards while discussing gentlemanly affairs.